Stories are native to us all. It was how we first learnt about the world, and our place in it. Stories are more powerful than facts or figures alone. They are a great way to share your ideas, successes and learning’s.
What is Shared Value?
A very simple explanation of what shared value is
Shared Solution = Shared Value
How we use documentary film in shared value program design and shared value impact reporting
Using our visual Human Centred Design Methodology we collected visual qualitative data to help with the program design
The rapid advances in technology and the uptake of smart devices across the globe has changed the way we can collect and use qualitative data. It has presented opportunities to enhance participatory methodologies such as Most Significant Change, participatory forums, participatory media & for human centred design.
At the Story Catchers, we have developed an innovative and effective methodology that uses film for monitoring and evaluation, social impact measurement and human-centred design processes. The qualitative data collected is used in the whole process from the initial data collection, analyzing the data to creating documentary-style reports to communicate findings.
Using documentary story and stakeholder participation in monitoring, evaluation and to create visual reports. It’s the story behind the numbers that bring a traditionally dry and boring process to life.
'The Story Catchers' use qualitative data collection methodologies, participatory media (where the audience can play an active role in the process of collecting, reporting, analysing and sharing media content) and documentary videographers to collect stories that have a greater purpose. These stories are used in the creation of a series of documentaries to be used in participatory forums to unpack the documentary films for the monitoring, evaluation and reporting process.
We all can recognise and celebrate the power of story, however is the same recognition given to the ethical responsibilities of the story catcher? I believe that story is sacred and attention must be given to the ethics of collecting and sharing the individual and community’s story.
Authentic storytelling highlights issues and encourages people to share information. Few would deny that authentic stories have the potential to drive considerable social impact. These stories are stories for purpose.
Over the next couple of blogs I will be taking a look at ‘Stories for Purpose’; what are they, how do we capture them, and how and when do we use them.
There is a large employment gap between Indigenous and other Australians. In 2008, the employment rate of Indigenous men of working age was 59%, compared with 85% for all Australian men. For Indigenous females, the employment rate was 42% compared with 69% for all Australian women.[i]
At the end of last year I worked with the Indigenous Lands Corporation to capture the stories of the individuals that participated in last years inspirational and life transforming training to employment program at the Merriman Shearing School.
The students all graduated with a certificate in horticulture and an industry benchmark of shearing 80 sheep a day. Over the past 12 months, around 20 out of the 30 graduates have found full time employment.
The Training to Employment program is funded by the Indigenous Lands Corporation and is producing some amazing results by transforming lives and opening up new possible futures for our nations indigenous youth.
“Boof” from out the back of Bourke in New South Wales is probably not aware of these precise numbers, however this indigenous sheep shearer of some 40 years is probably doing more to reverse these numbers than most.
Not one to mince words Boof believes in the power of truth, hard work and giving the kids a go. For the past 3 years Boof has been putting indigenous young men and women through their paces running a shearing school at Merriman in the interior of New South Wales, some 400 km from the nearest town.
“The first thing that you gotta teach these kids is how to get out bed and go to work. When the kids first get here – they don’t look at ya and by the time they leave here they’ve learnt to stand up and say that I’m here to work and I’m proud of what I am – and when they have done that, I know that I have won those kids for the rest of their lives”.
[i] Increasing Indigenous employment rates, Issues paper no. 3 produced for the Closing the Gap Clearinghouse - Matthew Gray, Boyd Hunter and Shaun Lohoar, March 2012 http://www.aihw.gov.au/uploadedFiles/ClosingTheGap/Content/Publications/2012/ctg-ip03.pdf