In this blog, I’ll be sharing how and why The Story Catchers use documentary film project design in Human-Centred Design for Shared Value project design.
WHAT IS SHARED VALUE?
A very simple explanation of what shared value is
Shared Problem
Shared Solution
Shared Outcome
= Shared Value
WHAT IS HUMAN-CENTRED DESIGN
Human-centred design is a framework that considers human perspectives throughout the design process. It is focused on designing meaningful and useful things for people.
Human-centred design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualising, developing, and implementing the solution. (Source)
HOW WE USE DOCUMENTARY FILM IN SHARED VALUE PROJECT DESIGN
At The Story Catchers we have created a methodology that uses documentary film throughout the process of Human-Centred Design, which can be used for Shared Value project design.
WHY WE USE DOCUMENTARY FILM AND HOW THE STORIES CAN BE USED?
Using documentary film is a robust and evidence-based method to capture qualitative data that can be used in every stage of the design process from the research, analysing, design and reporting.
These stories have a life after the process has finished and can be used for:
· project promotion
· community education
· community engagement
· community capacity building
THE PROCESS
FRAMEWORK AND CAPTURE QUALITATIVE DATA
1. Explore our clients Shared Value proposition
2. Develop Human-Centred Design Framework in consultation with client - this includes a theory of change, engagement plan, ethical guidelines and story capture consent.
3. Capture the qualitative data using documentary film.
4. Analyse and edit footage - these documentaries are then used in the focus groups.
SERVICE PROVIDER WORKSHOPS/FOCUS GROUPS (FEEDBACK LOOP 1)
1. Organise and conduct workshops/focus groups with project decision-makers such as key government, organisation department representatives and or services providers to view and unpack the documentary stories.
2. The participants identify what ideas their organisation/department could support e.g, funding, resources (people, training etc)
3. We film the questions and ideas that key department representatives have for the community.
COMMUNITY WORKSHOPS/FOCUS GROUPS (FEEDBACK LOOP 2)
1. Organise and conduct workshops with key services providers and community members within the community.
2. Investigate issues in response to the project decision-makers workshops including how the community can help support the ideas supported by the key department representatives.
3. Test ideas within the community to look at the viability of the ideas, looking at what works, what doesn’t and why.
REPORTING
A written report of findings and recommendations is created, as well as a visual report that uses the film data collected throughout the process.
As the visual report is an engaging representation of the written report the visual report can be used not only for the project design but also for project promotion, community education, community engagement and community capacity building.
If you would like to explore how you can use documentary film to design your community projects and programs please get in touch with me and visit: The Story Catcher
Look out for our next article on how we measure Shared Value impact using documentary film.