What is Shared Value?

A very simple explanation of what shared value is

Shared Problem

Shared Solution = Shared Value

Shared Outcome

How we use documentary film in shared value program design and shared value impact reporting

SHARED VALUE PROGRAM DESIGN

Using our visual Human Centred Design Methodology we collected visual qualitative data to help with the program design

The rapid advances in technology and the uptake of smart devices across the globe has changed the way we can collect and use qualitative data. It has presented opportunities to enhance participatory methodologies such as Most Significant Change, participatory forums, participatory media & for human centred design.

At the Story Catchers, we have developed an innovative and effective methodology that uses film for monitoring and evaluation, social impact measurement and human-centred design processes. The qualitative data collected is used in the whole process from the initial data collection, analyzing the data to creating documentary-style reports to communicate findings.

Using documentary story and stakeholder participation in monitoring, evaluation and to create visual reports. It’s the story behind the numbers that bring a traditionally dry and boring process to life.

'The Story Catchers' use qualitative data collection methodologies, participatory media (where the audience can play an active role in the process of collecting, reporting, analysing and sharing media content) and documentary videographers to collect stories that have a greater purpose. These stories are used in the creation of a series of documentaries to be used in participatory forums to unpack the documentary films for the monitoring, evaluation and reporting process. 

We all can recognise and celebrate the power of story, however is the same recognition given to the ethical responsibilities of the story catcher?  I believe that story is sacred and attention must be given to the ethics of collecting and sharing the individual and community’s story. 

Authentic storytelling highlights issues and encourages people to share information. Few would deny that authentic stories have the potential to drive considerable social impact. These stories are stories for purpose.

Over the next couple of blogs I will be taking a look at ‘Stories for Purpose’; what are they, how do we capture them, and how and when do we use them.