We are a collective of documentary storytellers and creative qualitative research specialists who make lived experience visible in ways that support understanding, accountability, and social change.
Through participatory, film-based methods grounded in ethical practice and active listening, we collaborate with communities to gather rich qualitative insights and transform them into accessible, evidence-based stories. Our work aids in program design, monitoring, evaluation, social impact reporting, and learning—utilising approaches such as participatory video, PhotoVoice, adapted Most Significant Change, and human-centred design.
WHAT WE DO
Stories for Purpose
We use evidence-informed methodologies that blend established and emerging approaches to measurement, evaluation, reporting, and learning—with storytelling at the centre.
Our Story Catching approach is grounded in an enhanced Most Significant Change process, a trusted qualitative evaluation method that is especially effective for surfacing lived experience, relational change, and unintended outcomes that traditional metrics often miss.
By integrating documentary filmmaking across every phase of a project—from research design and fieldwork through to workshops, focus groups, analysis, and reporting—we make evaluation more accessible, engaging, and inclusive, particularly for the communities and demographics we work alongside.
We partner with clients and communities to co-create projects, strengthen program design, and clearly communicate impact. Drawing on human-centred design, participatory methods, and monitoring and evaluation practice, we produce visual case studies, documentary-style evaluation outputs, evidence-informed program and impact reports, and ArcGIS StoryMaps that bring together narrative, place, and data in a compelling, shareable format.
Making your stories count!
Why We Do What We Do
Storytelling is one of the most powerful forms of human expression—and one of the most sophisticated ways we make sense of the world. Nobody is immune to its impact.
We understand our own lives through the stories we tell, and we come to understand others through the stories we listen to. When stories are gathered with care, they don’t just move people emotionally—they carry knowledge, reveal patterns, and make lived experience visible in ways that support understanding, accountability, and social change.
Because stories can be used across the full project cycle—from design and community engagement to communications, education, monitoring, evaluation, and reporting—they become both a cost-effective communication tool and an invaluable asset: a rich source of qualitative data that can strengthen learning and decision-making.
We also train organisations and communities to use participatory media for both communications and monitoring and evaluation, building local skills so storytelling becomes a shared capability—not a one-off product.