“Stories are just data with soul” Brene Brown
Research, monitoring, evaluation and reporting are all about the data, the facts. The question is how can we best communicate these facts?
Researchers and evaluators spend a lot of time thinking about what they want to tell an audience, however not so much time spent on the how.
Information is often delivered using long and comprehensive written reports, factual PowerPoint presentations, excel spread sheets, graphs etc.
How many people read these reports? how engaged are they? and how can we do it differently to better engage our audience?